DELDUA Internal

Internal brand palette for shop, print, and digital. White is the environment. Red is the signature. Black is the technical contrast.

Colour system

Click a hex code to copy. Keep the mix close to 55% white, 30% red, 15% black.

White Main · 55% · shop environment
Red Brand · 30% · wordmark and CTAs
Black Contrast · 15% · text and structure
White 55% Red 30% Black 15%

Typography

Space Grotesk for brand display. IBM Plex Sans for body copy.

Display · Space Grotesk Bold
DELDUA
Tagline · Space Grotesk Medium
Mobile Spares & Repair Center
Body · IBM Plex Sans

Clean, professional, and easy to read on shop screens, receipts, and web pages. Keep sentences short and concrete.

Logo set

Primary stacked logo first. Use horizontal, icon-only, or reversed when space or background demands it.

DELDUA primary stacked logo
Primary stacked Download
DELDUA horizontal lockup
Horizontal lockup Download
DELDUA icon only
Icon only / app Download
DELDUA reversed stacked logo
Reversed stacked Download
DELDUA brand colour board
Colour board Download

Usage rules

Follow these so DELDUA looks consistent on signs, WhatsApp graphics, receipts, and the website.

White is the environment. Keep layouts open and uncluttered.
Red is the signature. Use it for DELDUA and primary actions only.
Black is the technical contrast. Use it for supporting text and structure.
Never put red text on red. Never replace red with orange or purple.
Do not stretch, outline, or add glow to the wordmark.
Copied